Shine Talent Group
Prior to my current role, I served as Social Media Manager at Shine Talent Group, a global influencer talent agency, where I managed their social media platforms, email marketing campaigns, and website. I developed and executed strategic multi-channel content calendars that drove engagement, grew Shine's audience, and expanded their reach in the Canadian, US, and UK markets.
Shine TikTok and Instagram Reels
Shine Instagram Graphics
2023 Pride Month Spotlight graphics created for to spotlight creators on Shine’s Instagram stories (room left between circle and text for creator IG handles).
Below: Shine Talent Group Pride alternate logo I created for Pride Month 2023
Above: Instagram carousel graphics created for Shine Talent Groups International Women’s Day post featuring Shine’s co-founders. Quote provided by a podcast interview with the co-founders.
Above: Examples of collage style “Oh Hi” graphics created to spotlight Shine’s newly signed creators.
Email Marketing Newsletters
During my time in this role, I managed email marketing campaigns that focused on driving business objectives and spotlighting Shine talent for brand partners. These email newsletters included our monthly recap newsletters, weekly Shine Strategy Hotline newsletters, and monthly New Signs newsletters highlighting newly signed talent.
