My name is Jake Alfano and I am a digital marketing and social media specialist with 5+ years of experience developing marketing, communications and social media campaigns, as well as branded storytelling across the sports, entertainment, and influencer marketing industries. I have led the execution of content strategies that generate engagement and organically grow audiences, as well as managed multi-channel marketing campaigns that elevate the digital presence of brands. I am extremely passionate about telling brand stories through dynamic and engaging digital campaigns. I am also a travel and outdoor enthusiast that never goes anywhere without my camera.

  • Social Media Engagement Specialist - Skyship Entertainment Company

    Digital Media Coordinator, Athletics and Student Engagement - Niagara College

    Social Media Manager - Shine Talent Group

    Digital Marketing and Customer Experience Specialist - Country Gardens RV Park

    Interactive Content Creator - Department of Fisheries and Oceans Canada

    Communications Assistant, Athletics & Recreation - McMaster University

    Lead Videographer - StarterHacks

  • University of Waterloo - Bachelor of Global Business and Digital Arts

    Honours Global Business and Digital Arts

    Visual Culture in a Global Context Minor

  • Waterloo Warriors Varsity Football (2017-2021)

    U SPORTS Academic All-Canadian (2020-2021)

    President's Academic Honour Roll (2020-2021)

  • Google Ads Search Certification

    Google - Certified in 2025