Niagara College Knights
In my current role as the Digital Media Coordinator for Niagara College Athletics and Student Engagement, I elevate the brand presence of the Niagara College Knights by managing and developing high-quality marketing and communications content for their social media platforms, website, and on-campus screens. In this role, I lead a wide range of campaigns and projects to drive community and student engagement in department events and programming.
Knights Instagram Reels
Knights Instagram Graphics
Niagara College Mascot Announcement Campaign
In 2024, I led the creation of a video marketing campaign to announce the retirement of Niagara College’s mascot, and the arrival of their new mascot. This involved drawing storyboards, planning and executing shoots, and editing the final videos.
3 videos
50,000+ views
3.8% engagement rate
Sports and Event Photography
Plays of the Week video showcasing varsity highlights for the week of January 17-24, 2025. Part of a weekly series that I launched during the 2024-25 varsity season.
Plays of the Week
2025 Open House Video
Video produced for the 2025 Niagara College Open House to showcase and promote the Athletics and Student Engagement Department. The video does not have sound because it was created to play on the digital screens on campus.
Knights Pride Logo
Niagara College Knights alternate Pride Month logo featuring the Progress Pride Flag I created for Pride Month 2024. It was created by incorporating the Progress Pride Flag into the existing Knights logo.
The Knight Shift Podcast
The Knight Shift is a podcast series presented by Niagara College’s Go to College They Said podcast and created in collaboration with a co-op student from Niagara College’s Broadcasting, Radio, Television, and Film program. I supervised and handled all branding and promotion for the series, while the co-op student recorded and edited the episodes. Below are the logo that I designed for the series, and a socials post I created to announce the first episode.
Fitness Class Promotion
Video created to promote fitness class programming for the Spring 2025 semester. Footage captured at Learn to Box and Learn to Cycle classes.
Welland Girls Sports Day
Video created for Welland Girls Sports Day, an annual free event that empowers young girls in the Welland community by introducing them to a variety of sports.
Magnet design created to promote the 2024-25 Knights Varsity Home Schedules. Magnets were printed and distributed on Niagara College campuses.
Design created for shirts that were given out at the 2024 Knights soccer home opener, which was the first appearance of Niagara College’s new mascot, Noble. Character illustration created by the mascot company.